- Audience and fit assessment
- Partner and talent shortlisting
- Execution and brand-safety review
Work / Partnerships + Creators
Partnerships · Sports & Celebrity
From one-off shoutouts to lasting creator collaborations
A brand paid several influencers for single posts; each spike faded within days with no compounding value.
CASE FILE / PIT-015Situation.
Approach.
Outcome.Representative engagement pattern · built from Productive IT’s disclosed sector experience; client identity and commercials withheld
Approach.
Outcome.Representative engagement pattern · built from Productive IT’s disclosed sector experience; client identity and commercials withheld
01 / The situation
What was actually
in the way.
A brand paid several influencers for single posts; each spike faded within days with no compounding value.
REFERENCE
PIT-015
SERVICE LAYER
Brand Partnerships
SECTOR
Partnerships · Sports & Celebrity
DISCLOSURE
Client identity and commercials withheld by default.
02 / The approach
How the work
was sequenced.
01
Pick creators by audience trust, not price
Each step is documented so the client team can see the decision, not just the deliverable.
02
Co-create content that fits both brands
Each step is documented so the client team can see the decision, not just the deliverable.
03
Structure multi-post collaborations
Each step is documented so the client team can see the decision, not just the deliverable.
04
Measure saves, shares and enquiries over likes
Each step is documented so the client team can see the decision, not just the deliverable.
03 / The structure
Workstreams,
deliverables, measures.
- Curated partner shortlist with rationale
- Negotiation and approval documentation
- Activation plan with deliverables
- Fit before fame
- Budget respected against the approved band
- Approvals and disclosures completed first
04 / The outcome
What the business
was left with.
Longer creator relationships producing content the brand can reuse and audiences remember.
Sports-led organisations (Rhiti Sports)Fitness & lifestyle brandsCommercial workspace ventures
Representative engagement pattern drawn from Productive IT’s disclosed sector experience. No client name, logo, testimonial or unapproved metric is published.
05 / Adjacent case files
Keep reading
the patterns.
Partnerships + StrategyPIT-013
From cold outreach to a curated partner shortlist
Partnerships · Sports & Celebrity
A brand wanted sports and creator partnerships but was pitching whoever replied to cold emails.
- Define audience overlap before follower counts
- Shortlist partners by values and reach quality
- Prepare a professional partnership brief
- Structure deals around deliverables, not vibes
Curated partner shortlist with rationaleNegotiation and approval documentationActivation plan with deliverables
Fewer, better conversations with partners whose audience actually matches the brand.
Open case file →Partnerships + EventsPIT-014
From event presence to event impact
Partnerships · Sports & Celebrity
A sponsor booth generated photos and handshakes, but no follow-up system captured who was met or what was promised.
- Set measurable event objectives upfront
- Design the booth journey around one action
- Capture leads at the moment of interest
- Run a 7-day follow-up campaign post-event
Curated partner shortlist with rationaleNegotiation and approval documentationActivation plan with deliverables
Event spend tied to captured, followed-up leads instead of a photo album.
Open case file →