AI Search Is Changing Everything: How Indian Businesses Must Adapt Their Digital Strategy In June 2025, a growing body of data confirmed what digital marketers had been quietly dreading for months: zero-click searches now account for 69% of all Google queries. That means more than two-thirds of the people searching for your services never click through to any website at all. They get their answer from Google's AI overview — and they move on. This is not a future disruption. I